Skip to main content
Las Vegas HowTo

MAGIC Las Vegas 2020

MAGIC Marketplace Las Vegas

MAGIC Las Vegas is recognized as the world's largest fashion marketplace and the most important apparel event in the US. Held each February and August in Las Vegas, MAGIC fashion marketplace showcases women's, men's and children's apparel, footwear, accessories, and manufacturing resources from around the world.

Held at the Mandalay Bay Convention Center, MAGIC Las Vegas is the most comprehensive destination for fashion buyers and brands to gather and see the latest the apparel industry has to offer.

Shop over 2,600 brands from 45+ countries and find the latest in women's, men's and children's apparel, footwear, accessories, and manufacturing. MAGIC also offers you the opportuity to expand your knowledge by takinng part in over 50 free seminars and panels led by the industry experts.

For the MAGIC Spring Marketplace 2020, all MAGIC shows will be hosted under one roof at the Mandalay Bay Convention Center making it easy for attendees and vendors to conduct business and collaborate.

MAGIC Marketplace Spring Show 2020

Mark your calendars
MAGIC Marketplace Spring Show 2020

February 5 - 7, 2020
Mandalay Bay Convention Center, Las Vegas
3950 S Las Vegas Blvd,
Las Vegas, NV 89119

SOURCING AT MAGIC opens February 4

2020 MAGIC Las Vegas Show Hours

Mandalay Bay Convention Center, Las Vegas
Tuesday, February 4 12:00 p.m. - 6:00 p.m. **
Wednesday, February 5 10:00 a.m. - 7:00 p.m.
Thursday, February 6 9:00 a.m. - 6:00 p.m.
Friday, February 7 9:00 a.m. - 5:00 p.m.
** Tuesday, February 4 (SOURCING shows only)

MAGIC Marketplace Attendee Registration Hours

Tuesday, February 4 9:00 a.m. - 6:00 p.m.
Wednesday, February 5 9:00 a.m. - 7:00 p.m.
Thursday, November 6 9:00 a.m. - 6:00 p.m.
Friday, November 7 8:00 a.m. - 5:00 p.m.
Who can attend MAGIC Marketplace 2020

MAGIC is a trade-only industry event and not open to consumers or the general public.

Only qualified individuals employed within the fashion industry are approved to receive a badge to enter the exhibit hall at the Mandalay Bay Convention Center.

You will be required to provide documentation to prove you currently work in the fashion industry. All credentials are reviewed, and admittance to the show is subject to the approval of Show Management.

Valid credentials may include: an active e-commerce website; Tax Registration showing your business is a valid retailer, wholesaler, distributor or importer/exporter; Recent invoices for the purchase of finished products.

Questions!, contact Customer Service - US +1 (877) 554-4834, International +1 (218) 740-6873.

MAGIC Marketplace Map

Coming Soon ....

MAGIC Marketplace Spring Show
MAGIC Marketplace Spring Show
MAGIC Marketplace Spring Show
MAGIC Marketplace Spring Show

MAGIC Las Vegas 2020 Shows


Shop the largest selection of women's apparel and accessories across every category at WWDMAGIC. Meet the industry's hottest influencers, browse the latest young contemporary collections, and immerse yourself in the industry's top business and fashion trends.

MAGIC FN Platform

FN PLATFORM is the leading destination for commerce, creativity, and connections servicing the footwear industry. Expect luxury to lifestyle branded footwear for men, women, juniors, and children. Facetime with vendor senior management and network with fellow retailers from around the world.

Sourcing at MAGIC

Discover global resources across the entire supply chain all under one roof. With over 40 countries represented, SOURCING AT MAGIC attracts designers, brands and retailers alike to discover what they need to move their business forward. SOURCING AT MAGIC opens February 4

MAGIC Project Mens

Project is the most influential and comprehensive menswear market event. A gathering of domestic and international buyers, innovative brands, influential media, and industry leaders.


Branded and licensed apparel for men and young men, accessories, footwear, and licensing.

MAGIC Project Womens

PROJECT WOMENS is the top destination for women's contemporary collections, denim and accessories. Featuring a collection of the most prominent women's brands.

MAGIC Footwear Sourcing

FOOTWEAR SOURCING AT MAGIC allows designers, product development teams, and private label marketers to connect, shop, and expand their businesses on a global scale. Discover global resources across the entire supply chain all under one roof.

MAGIC Stitch

STITCH @ PROJECT WOMENS highlights affordable resort and contemporary collections from around the world. Made for the modern woman, this destination is an intimate gathering of refined RTW brands for the focused and refined ready-to-wear for women.

MAGIC PoolTradeShow

POOLTRADESHOW is where fresh ideas thrive and the platform for emerging fashion brands looking to break into the wholesale market. Here you will find everything from unique women's and men's apparel and accessories, to lifestyle, home goods, and stationery.

MAGIC Children's Club

CHILDREN'S CLUB is dedicated exclusively to children's apparel and accessories. This tradeshow exhibits the best of the best from brands new and old. Here you will find the largest scale and widest scope of every product category in children's fashion.

MAGIC Marketplace Attendee HowTo

MAGIC Marketplace Attendees

MAGIC Marketplace in Las Vegas is fashion retail's largest fashion marketplace, comprising of ten unique communities. Knowing how to work the Show floor is important. Follow the steps below for the fastest and most efficient way to locate and contact the vendors you're interested in. First off, do not travel to Vegas or leave your hotel room without your Re-sale certificate and tax-ID number, business cards, order sheets, cell phone and charger, laptop or any other thing you might need to process orders while in Vegas.

Step 1: Start early and put on the most comfortable walking shoes you can find.

Step 2: Set a goal of visiting 10 new vendors per market.

Step 3: Utilize the show directories, digital show planner and MAGIC mobile app to map out your day.

Step 4: Make a note of the booths and vendors you want to see.

Step 5: Walk row by row and floor by floor in search of the hidden treasure. You never know what you might find.

Step 6: Write your orders while you're at the show. It can get confusing if you wait to do it when you get back home.

Step 7: Network with other MAGIC attendees to share experiences

Wristbands for Tap & Go Access

Digital Badge and 'Tap & Go' wristbands is a new seamless process for MAGIC show entry. The wristbands will carry your company information, and on "Tap", grants you physical access to the MAGIC show floor, seminars, events, happy hours, and after hour performances. Pick up your wristband at one of the many attendee registration locations within the Mandalay Bay Convention Center and you are ready to "Tap and Go".

Accessing your MAGIC Digital Badge / Wristband

The MAGIC digital badge is a new badging system that contains the same information as printed badge (your name, company info. and other credentials). Your digital badge can be found within your MAGIC Las Vegas App when you download the app to your smart phone device.

To access your MAGIC Digital Badge, Follow these 3 steps:
1 Register to attend now and retrieve your registration confirmation number.
2 Download the MAGIC LAS VEGAS Mobile App from the Apple Store or Google Play. Log in to your account with your confirmation number and last name.
(The digital badge is located under the tab 'Badge' on the main home screen of the app.)
3 Check in with your digital badge onsite to get your wristband and you are ready to go!

Google Play Store
Apple App Store

Download the 2020 MAGIC Mobile App
The free MAGIC Mobile App gives you access to a list of all exhibiting companies, allows you to Select exhibitors to visit, Select sessions you want to attend, Find your way around with the interactive map and more.

MAGIC Las Vegas Complementary Shuttle

During MAGIC Marketplace 2020, free shuttle service are provided throughout the show between the MAGIC Marketplace Spring Show at the Mandalay Bay Convention Center (MBCC) and most official MAGIC hotels. Check back for a list of the hotel partners and shuttle hours:

ADA Shuttles
ADA accessible buses are available by reservation. Please contact RPMs, the official MAGIC transportation vendor, at (877) 899-0986. Please make your request 20 minutes in advance. Note this phone number is operational 30 minutes before and after the daily shuttle schedule.

Airport shuttle service back to McCarran International Airport

There will be an airport shuttle service from Mandalay Bay Convention Center (MBCC) to McCarran International Airport after the show.
Frequency: Hourly on the hour
Date / Time: Friday, February 7 from 1:00 p.m. - 6:00 p.m.
More information coming..

To 10 Las Vegas Free Attractions
25 Things to do in Las Vegas Under $25
50 Fun things to do in Las Vegas

Related Content

CES Las Vegas NAB Show
Las Vegas Convention Center Sands Expo & Convention Center
Wranger NFR Las Vegas World of Concrete
CONEXPO-CON/AGG 2020 McCarran International Airport
Las Vegas Deuce Strip & Downtown Express (SDX)

Disclaimer is strictly a travel information website and in no way affiliated or associated with the MAGIC, Informa Markets, Informa PLC and/or it's respective companies. If you have specific questions regarding the event, please contact the convention organizers directly.


2019 Special Offers

Las Vegas Show Discounts

R.U.N by Cirque du Soleil R.U.N - Free seat upgrade with early booking - from $69
The Beatles LOVE

The Beatles LOVE from $75


Mystere Tickets from $77


"O" - Tickets from $107

MJ One Las Vegas

Michael Jackson ONE from $94

KÀ by Cirque du Soleil

KÀ by Cirque du Soleil from $69

Zumanity Cirque du Soleil

Zumanity from $69

Upcoming Events...

National Finals Rodeo

Christmas in Las Vegas

New Year's Eve Las Vegas

CES Las Vegas - January 7 - 10, 2020

Las Vegas No Nos