MAGIC Las Vegas offers you an opportunity to discover global resources across the entire fashion supply chain all under one roof. Also education and experiences to inspire and connect. There will be a lot to do and see in 3 days at MAGIC Las Vegas.
Whether you are a seasoned veteran or a fashion industry newcomer, understanding what you need before you get to Vegas, how to work the exhibit floor, and what questions to ask is important. Follow the steps below to prep yourself for MAGIC Las Vegas and get the best out of the show and also make your time worth while.
Do not travel to Vegas or leave your hotel room without your Re-sale certificate and tax-ID number, business cards, order sheets, cell phone and charger, laptop or any other thing you might need to process orders while in Vegas.
|Monday, August 7||9:00 a.m. - 6:00 p.m.|
|Tuesday, August 8||9:00 a.m. - 6:00 p.m.|
|Wednesday, August 9||9:00 a.m. - 4:00 p.m.|
The free MAGIC Mobile App allows you to plan your time at MAGIC Las Vegas with show information at your fingertips with the following features:Search brand lists by event, categories and beyond.
Familiarize yourself with retail terminology and abbreviations. No one expects you know what Augmented reality or ATS mean but you should know what UPT or Bundled pricing mean.Plan your orders and try not to cancel them. Have your OTB (open to buy) ready. Be prepared to write your orders at the time of your visit. Although, it is best to mark all orders with “hold for confirmation”. Confirm your order with the vendor within one week. Take photographs of what you buy. This makes it easier to remember your buys and to share with your staff. Get the vendors permission before snapping photos. Always ask yourself the reason you are buying. Don’t buy only because of price or brand name. Don’t forget you are the buyer. Take charge and don’t let anyone sell you something that is not right for your store.
You will always be buying for 3 seasons at the same time.Start of a season. 45% of O.T.B
Start early and put on the most comfortable walking shoes you can find.
Set a goal of visiting at least 10 new vendors per market.
If you see a busy booth, ask what time would be good for you to come back.
Utilize the show directories, digital show planner and MAGIC mobile app to map out your day.
Make a note of the booths and vendors you want to see.
Walk row by row and floor by floor in search of the hidden treasure. You never know what you might find.
Write your orders while you're at the show. It can get confusing if you wait to do it when you get back home.
Network with other MAGIC attendees to share experiences
Like any veteran visitor will tell you, no one comes to Vegas to spend time in their hotel room. Explore the city that never sleeps. Las Vegas is a premier hospitality destination with tons of things to do and see. Take a walk along the Strip, see a show or simply pig-out at a buffet. One or two of those is vital to having a positive show experience. Just remember, What happens in Vegas doesn't always stay in Vegas.
By Day 3 you'll discover you have placed a lot of orders, collected a lot of business cards and promotional items. Your work actually starts when you get back home. Follow up right away with your new vendors while all the information is fresh in your head. Do not wait a month to make contact.Make sure you have received digital line sheets you requested. Review pictures and orders with your sales team. Go through and edit your orders. Eliminate anything that: Is a style repeated by two different vendors (just pick one).
LasVegasHowTo.com is strictly a travel information website and in no way affiliated or associated with the MAGIC, Informa Markets, Informa PLC and/or it's respective companies. If you have specific questions regarding this event, please contact the convention organizers directly.