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2023 MAGIC Las Vegas Tips and Tricks

MAGIC Las Vegas Survival Tips

MAGIC Las Vegas offers you an opportunity to discover global resources across the entire fashion supply chain all under one roof. Also education and experiences to inspire and connect. There will be a lot to do and see in 3 days at MAGIC Las Vegas.

Whether you are a seasoned veteran or a fashion industry newcomer, understanding what you need before you get to Vegas, how to work the exhibit floor, and what questions to ask is important. Follow the steps below to prep yourself for MAGIC Las Vegas and get the best out of the show and also make your time worth while.

Mark your calendars

MAGIC Las Vegas 2023 Dates: August 7 - 9, 2023

2023 MAGIC Las Vegas Show Hours

Las Vegas Convention Center
Monday, August 7 9:00 a.m. - 6:00 p.m.
Tuesday, August 8 9:00 a.m. - 6:00 p.m.
Wednesday, August 9 9:00 a.m. - 4:00 p.m.

Things to do before you get to MAGIC Las Vegas

Register early for MAGIC Las Vegas to receive market information.

The recommended attire for MAGIC Las Vegas is business or business casual attire. The key to an enjoyable MAGIC Las Vegas is to dress comfortably with comfortable shoes. There is no need for a business suit but dress in clothing considered appropriate and respectful for a professional environment.

Bring a Notebook, mini stapler to staple business cards to order sheets or cards unto your notebook, pens, and a calculator.

Bring your Laptop or tablet to help you check for work orders when you are at the show or when you get back to your hotel room, and also for balancing your budget.

Download the 2023 MAGIC Mobile App See the link and app features below.

Do some homework and make notes on your best selling styles & best selling brands.

If you are a new store, make a list of brands and styles you feel are important to your store.

Review your merchandise sell-thru and best selling sizes.

Hold a meeting with your staff for their opinions, recommendations, and feedback.

Spend time talking to your customers about what they would like to see in your store.

Read up on the different fashion magazines for upcoming trends and tear out sheets or use your phone to take pictures of items that catch your eye.

Know what is happening and selling in your area by doing your homework. Shop the local competition and take notes on price points and brand names.

Plan your O.T.B. (open to buy), projections, and have your budget by category mapped out.

After registering early, plan your workshops once you receive the market information.

Download the 2023 MAGIC Mobile App & Event Planner

The free MAGIC Mobile App allows you to plan your time at MAGIC Las Vegas with show information at your fingertips with the following features:

Search brand lists by event, categories and beyond.
Access interactive maps and easily locate brands as you find your way around MAGIC and PROJECT Las Vegas.
Create a personal agenda and add events and seminars to your calendar.
Receive up-to-the-minute show specials and notifications direct to your phone.

During MAGIC Las Vegas
Tips for MAGIC Las Vegas Buyers

Familiarize yourself with retail terminology and abbreviations. No one expects you know what Augmented reality or ATS mean but you should know what UPT or Bundled pricing mean.

Plan your orders and try not to cancel them. Have your OTB (open to buy) ready.

Be prepared to write your orders at the time of your visit. Although, it is best to mark all orders with “hold for confirmation”.

Confirm your order with the vendor within one week.

Take photographs of what you buy. This makes it easier to remember your buys and to share with your staff. Get the vendors permission before snapping photos.

Always ask yourself the reason you are buying. Don’t buy only because of price or brand name.

Don’t forget you are the buyer. Take charge and don’t let anyone sell you something that is not right for your store.

MAGIC Las Vegas
MAGIC Las Vegas
MAGIC Las Vegas
MAGIC Las Vegas
When and how much to buy at MAGIC Las Vegas

You will always be buying for 3 seasons at the same time.

Start of a season. 45% of O.T.B
In season 35% of O.T.B
At once or immediates 20%
Use this money to buy margin builders

Let's help you navigate 2023 MAGIC Las Vegas
Questions to ask the vendors at MAGIC Las Vegas

Can I take a look at the collection?

Can you give me an idea of your price points?

What is your cancel date? You need to be able to plan when the goods are coming in.

What is the start date?

What are your terms? Are you factored?

Where do you ship from?

What is your policy for damaged items?

Do you have at once goods?

How do your sizes run and how do they come packed?

What is your opening order?

Is this the best you can do?

Tips for shopping MAGIC Las Vegas

Start early and put on the most comfortable walking shoes you can find.

Set a goal of visiting at least 10 new vendors per market.

If you see a busy booth, ask what time would be good for you to come back.

Utilize the show directories, digital show planner and MAGIC mobile app to map out your day.

Make a note of the booths and vendors you want to see.

Walk row by row and floor by floor in search of the hidden treasure. You never know what you might find.

Write your orders while you're at the show. It can get confusing if you wait to do it when you get back home.

Network with other MAGIC attendees to share experiences

Extracurricular Activities

Like any veteran visitor will tell you, no one comes to Vegas to spend time in their hotel room. Explore the city that never sleeps. Las Vegas is a premier hospitality destination with tons of things to do and see. Take a walk along the Strip, see a show or simply pig-out at a buffet. One or two of those is vital to having a positive show experience. Just remember, What happens in Vegas doesn't always stay in Vegas.

Follow up with vendors once you get back home

By Day 3 you'll discover you have placed a lot of orders, collected a lot of business cards and promotional items. Your work actually starts when you get back home. Follow up right away with your new vendors while all the information is fresh in your head. Do not wait a month to make contact.

Make sure you have received digital line sheets you requested.

Review pictures and orders with your sales team.

Go through and edit your orders. Eliminate anything that:

Is a style repeated by two different vendors (just pick one).
Things that don’t fit the budget.
Things that you don’t think will necessarily sell.
Review order to make sure the delivery dates are correct.

Confirm your orders.

Save all orders you do not confirm just in case a confirmed vendor cannot ship to you. Be sure to file these orders by cancel date.

Finally, make sure to follow up on orders you have placed. Confirm that everything is on time, shipping is in order, and there are no complications.

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Disclaimer is strictly a travel information website and in no way affiliated or associated with the MAGIC, Informa Markets, Informa PLC and/or it's respective companies. If you have specific questions regarding this event, please contact the convention organizers directly.

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