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2020 SEMA Show Tips and Tricks

SEMA Show Survival Tips

The SEMA Show is the world's premier automotive trade show and the only one that brings together every segment of the automotive industry, from hot rods and off-roads, to mobile electronics and collision repair.

Spanning more than 1.2 million net square feet of exhibit space at the Las Vegas Convention Center and an additional 1 million square feet of features and attractions throughout the Las Vegas Convention Center, outside areas and neighboring Westgate Las Vegas Resort & Casino, SEMA Show is huge and definitely a sight to see.

Whether you are a seasoned veteran or an automotive industry newcomer, understanding how to work the exhibit floor in order to get the best out of the show and make your time worth will is important. Follow the steps below for some time saving and money saving tips and tricks.

Top 2020 SEMA Show Tips and Tricks for Attendees

  • Register early for SEMA Show
  • Arrive Well Rested
  • Wear the right attire and comfortable shoes
  • Pick up your badge as soon as possible
  • Have a plan before arriving at the show
  • Download the 2020 SEMA Show Mobile App
  • Visit the New Products Showcase
  • Take advantage of the FREE Transportation
  • Network
  • Follow up with your new contacts once you get back home

Top Tips to Making the Most of Your 2020 SEMA Show Experience

1 Register early for SEMA Show

Registering early for SEMA Show will save you money and your show badge will be mailed to you. Online attendee registration is $40 USD per person until Friday, October 9. After that date, attendee registration online or onsite increases to $90 USD per person. Show badges will be mailed to attendees who register by October 16, 2020 - Domestic (U.S. and Canadian) and September 21, 2020 for International attendees.

2 Make sure you have a REAL ID-compliant ID card

For US travelers, check to make sure you are compliant with the new REAL ID requirements that's taking effect starting Oct. 1, 2021. Failure to have a REAL ID-compliant ID card will prevent you from flying on any local commercial aircraft to Vegas. Don't wait till the last minute. Get the Facts

3 Arrive Well Rested

SEMA Show is 4 days of interacting with the automotive industry's brightest minds, viewing the hottest products, product demonstrations, special events, educational seminars and lots of networking opportunities. As you can see, there's a lot packed into those 4 days and every second will count. The days will be long with lots of networking opportunities. Get plenty of rest before arriving in Las Vegas. Do not arrive worn down.

4 Wear the right attire and comfortable shoes

The SEMA Show is a business to business trade show. Business or business casual attire is suggested. Suit and tie is not necessary but dressing comfortably with comfortable shoes is key to an enjoyable SEMA Show.

Bring your most comfortable shoes - The average SEMA Show attendee will clock in approximately 3 - 4 miles a day walking the exhibit space alone. Plan to arrive in Las Vegas with the most comfortable walking shoes you can get (Your feet will thank you later). Comfortable shoes will give you a chance to see most of what the show has to offer.

5 Pick up your badge as soon as possible

Show attendees from the US who register online on or before October 9, 2020, will have their badges mailed to them in advance of the Show. If you register after October 9, 2020, (i.e. you didn't receive your badge in the mail) you must print out and bring your barcode confirmation to Express Registration on-site at the Westgate Hotel adjacent to the Las Vegas Convention Center. Upon presenting an official, government-issued photo ID that matches the name in your registration record, your badge will be printed out. Save yourself some time and make sure you have a print out of your registration confirmation letter handy.

Guard your badge
Once you receive your badge, whatever you do, do not lose your SEMA Badge!. Lost or forgotten badges reprinted onsite will cost you $100.

6 Have a plan before arriving at the show

With the size of the SEMA Show exhibit floor, your odds of running into what you are looking for is very slim. You are more likely going to be distracted by the crowd watching the latest Chevy Corvette on display or the show girls showing off the latest gear than finding what you had in mind. Before arriving in Las Vegas, identifying your goals for the show. Make a list of manufacturers and products you are interested in and all of the booths you want to visit. Put them in order of priority: Must Stop, Should Stop, Want To Stop. We'll show you next, how to find those products and manufacturers in the New Products Showcase.

7 Download the 2020 SEMA Show Mobile App

The free 2020 SEMA Show Mobile App gives you access to a list of all exhibiting companies, seminars, events and more. You can also use the 2020 SEMA Show Mobile App to contact and set-up meetings with exhibitors/vendors of interest before arriving at the Show.

Google Play Store
Apple App Store
8 Visit the New Products Showcase

The New Products Showcase should one of the first places you should plan to visit. Located on the Skybridge of the Las Vegas Convention Center (between Central and South Hall), the New Products Showcase has more than 3,000 of the latest exhibitor products displayed in one location.

Use the SEMA Show mobile app's "Product Scanner" feature or simply grab a scanners at one of the "Free Scanner Pickup" booths located around the New Products Showcase. Walk around and browse the more than 3,000 products in the showcase. Scan all the products barcode you're interested in.

When you are done, return your scanner to the "Scanner Return" desk to instantly get a print out of all the products you scanned! This print-out will contain key information such as the product's description, image, exhibitor's booth number and how to locate and contact the exhibitors who manufacture the products. If you scanned the products using your SEMA Show app, your scanned information will remain in your Show app to reference throughout the year.

With a printout of the products or scanned information on your smartphone, you are now ready to hit the exhibit floor to get some face-to-face time to learn more about the products you're interested in.

9 Take advantage of the FREE Transportation

There are lots of ways to get around Las Vegas, but it's worth mentioning that each morning and afternoon during the 2020 SEMA car show, free shuttle service are provided. The free shuttle will run between the SEMA Show at the Las Vegas Convention Center and 35 official hotel partners. Save yourself some transportation fare and take advantage of these shuttles.

10 Network

With over 2,400 exhibiting companies and attendees from all over the world, what better place to network than the 2020 SEMA Show. Expect a show floor packed with qualified industry-related attendees. Reach out to show exhibitors, industry leaders and peers in the industry. Use SEMA Show's mobile app to see a list and location of all the events, seminars, conferences, celebrity appearances and speakers. Exchange business cards as you network, so that you can keep in touch after the show.

11 Take time to have some fun

Like any veteran vistor will tell you, no one comes to Vegas to spend time in their hotel room. Explore the city that never sleeps. Las Vegas is a premier hospitality destination with tons of things to do and see. Take a walk along the Strip, see a show or simply pig-out at a buffet. One or two of those is vital to having a positive show experience. Just remember, What happens in Vegas doesn't always stay in Vegas.

12 Follow up with your new contacts once you get back home

By Day 4 you'll discover you have collected a lot of business cards and promotional items. You work actually starts when you get back home. Follow up right away with your new contacts while all the information is fresh in your head. Do not wait a month or two to make contact.

SEMA Show 2020 Dates: Nov 3 - 6, 2020


SEMA Exhibits: November 3 - November 6, 2020

SEMA Education Program: November 2 - November 6, 2020

SEMA Show Location
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89106

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Disclaimer is strictly a travel information website and in no way affiliated or associated with the SEMA Show, Specialty Equipment Market Association and/or it's respective companies. If you have specific questions regarding the show, please contact the convention organizers directly.

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