2023 SEMA Show Tips and Tricks

Registering early for SEMA Show will save you money and your show badge will be mailed to you. Online attendee registration is $40 USD per person until Friday, September 30. After that date, attendee registration online or onsite increases to $90 USD per person. Show badges will be mailed to attendees who register by September 30, 2023.

SEMA Show is 4 days of interacting with the automotive industry's brightest minds, viewing the hottest products, product demonstrations, special events, educational seminars and lots of networking opportunities. As you will see, there's a lot packed into those 4 days and every second will count. The days will be long with lots of networking opportunities. Get plenty of rest before arriving in Las Vegas. Do not arrive worn down.

The SEMA Show is a business to business trade show. Business or business casual attire is suggested. Suit and tie is not necessary but dressing comfortably with comfortable shoes is key to an enjoyable SEMA Show.

Bring your most comfortable shoes - The average SEMA Show attendee will clock in approximately 3 - 4 miles a day walking the exhibit space alone. Plan to arrive in Las Vegas with the most comfortable walking shoes you can get (Your feet will thank you later). Comfortable shoes will give you a chance to see most of what the show has to offer.

Show attendees from the US who register online on or before Friday, September 29, 2023, will have their badges mailed to them in advance of the Show. If you register after September 29, 2023, (i.e. you didn't receive your badge in the mail) you must print out and bring your barcode confirmation to Barcode Express Registration on-site at the Main Registration in the Lower South Hall East. Upon presenting an official, government-issued photo ID that matches the name in your registration record, your badge will be printed out. Save yourself some time and make sure you have a print out of your registration confirmation letter handy.

Guard your badge
Once you receive your badge, whatever you do, do not lose your SEMA Badge!. Lost or forgotten badges reprinted onsite will cost you $120.

With the size of the SEMA Show exhibit floor, your odds of running into what you are looking for is very slim. You are more likely going to be distracted by the crowd watching the latest Chevy Corvette on display or the show girls showing off the latest gear, than finding what you had in mind.

Before arriving in Las Vegas, identify your goals for the show. Make a list of manufacturers and products you are interested in and all of the booths you want to visit. Put them in order of priority: Must Stop, Should Stop, Want To Stop. We'll show you next, how to find those products and manufacturers in the New Products Showcase.

The New Products Showcase should be one of the first places you should plan to visit. Located in the Upper South Hall of the Las Vegas Convention Center, the New Products Showcase has more than 3,000 of the latest exhibitor products displayed in one location.

With the SEMA Show mobile app's "Product Scanner" feature, use your smartphone as a scanner or simply grab a scanners at one of the "Free Scanner Pickup" booths located around the New Products Showcase. Walk around and browse the more than 3,000 products in the showcase. Scan all the products barcode you're interested in.

When you are done, return your scanner to the "Scanner Return" desk to instantly get a print out of all the products you scanned! This print-out will contain key information such as the product's description, image, exhibitor's booth number and how to locate and contact the exhibitors who manufacture the products. If you scanned the products using your SEMA Show app, your scanned information will remain in your Show app to reference throughout the year.

With a printout of the products or scanned information on your smartphone, you are now ready to hit the exhibit floor to get some face-to-face time to learn more about the products you're interested in.

The free 2023 SEMA Show Mobile App will give you access to a list of all exhibiting companies, seminars, events and more. You can also use the 2023 SEMA Show Mobile App to contact and set-up meetings with exhibitors/vendors of interest before arriving at the Show.

New this year! ...
The SEMA Show Mobile App provides turn-by-turn directions for getting around the SEMA Show floor.

There are lots of ways to get around Las Vegas, but it's worth mentioning that each morning and afternoon during the 2023 SEMA car show, free shuttle service are provided. The free shuttle will run between the SEMA Show at the Las Vegas Convention Center and 35 official hotel partners. Save yourself some transportation fare and take advantage of these shuttles.

With over 2,400 exhibiting companies and attendees from all over the world, what better place to network than the 2023 SEMA Show. Expect a show floor packed with qualified industry-related attendees. Reach out to show exhibitors, industry leaders and peers in the industry. Use SEMA Show's mobile app to see a list and location of all the events, seminars, conferences, celebrity appearances and speakers. Exchange business cards as you network, so that you can keep in touch after the show.

Like any veteran visitor will tell you, no one comes to Vegas to spend time in their hotel room. Explore the city that never sleeps. Las Vegas is a premier hospitality destination with tons of things to do and see. Take a walk along the Strip, see a show or simply pig-out at a buffet. One or two of those is vital to having a positive show experience. Just remember, What happens in Vegas doesn't always stay in Vegas.

By Day 4 you'll discover you have collected a lot of business cards and promotional items. Your work actually starts when you get back home. Follow up right away with your new connections and potential business partners to continue the momentum from the show while all the information is fresh in your head. Do not wait a month or two to make contact.