For the past 41 years and the 11th year in a row at the Sands Expo Center in Las Vegas, the firearm industry professionals gather for SHOT Show, the largest trade show for target shooting, hunting, outdoor and law enforcement products.
The 42nd Shooting, Hunting and Outdoor Trade Show (SHOT Show®) will take place next January 21 - 24 at the Sands Expo and Convention Center in Las Vegas.
Owned and sponsored by the National Shooting Sports Foundation® (NSSF®), the SHOT Show is the largest trade show of its kind in the world. For 4 days, the SHOT Show will attract over 65,000 industry professionals from the firearms and outdoor industry, hosting more than 1,600 exhibiting companies (more than 2,000 total when incuding the Suppliers Showcase) on over 630,000 square feet of exhibit space.
The SHOT Show will showcase new, innovative products used for target shooting, hunting, outdoor recreation and law enforcement purposes. On display will be a wide spectrum of products, including firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement equipment, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems, holsters, apparel, leather goods, game calls and decoys.
The products unveiled at the SHOT Show are usually what consumers will see on retailers' shelves during the course of the year.
Note: The SHOT Show is open to trade members only and not to the public and NO one under age 16 shall be admitted.
2020 Supplier Showcase January 20 – 23, 2020
New Location: MGM Grand Conference Center Las Vegas
2020 SHOT Show will be the 22nd SHOT Show in Las Vegas
The 2020 SHOT Show will run Tuesday, January 21, through Friday, January 24
The 2020 Supplier Showcase will be expanding its dates and moving to the MGM Grand Conference Center. With an 800,000 square feet of flexible meeting space, suppliers will have more space to display their products and services
Present will be manufacturing professionals from outside the shooting sports, hunting and law enforcement. The 2020 Supplier Showcase will also be open to aerospace, automotive and medical professionals
2020 Supplier Showcase
| Monday, Jan 21 | 8:30am – 5:30pm - Supplier Showcase Only |
| Tuesday, Jan 22 | 8:30am – 5:30pm - (including Supplier Showcase) |
| Wednesday, Jan 23 | 8:30am – 5:30pm - (including Pop-Up Preview) |
| Thursday, Jan 24 | 8:30am – 5:30pm |
| Friday, Jan 25 | 8:30am – 4:00pm |
Attendance at the SHOT Show is RESTRICTED to the shooting, hunting and outdoor trade and commercial buyers and sellers of military, law enforcement and tactical products and services ONLY.
The SHOT Show is not open to the public, and NO one under age 16 shall be admitted (including infants).
For 2019 SHOT Show attendee badges will not be mailed. Attendees will be able to pick-up badges at the Sands Expo Center and the following hotels around Las Vegas. (Bally's, Circus Circus, Flamingo, Harrah's/The LINQ, Luxor, MGM Grand, Mirage, New York-New York, Park MGM, and Treasure Island) List of Badge Pickup Locations
| Sunday, January 20 | |
|---|---|
| 8:00 am – 4:00 pm | 5th Annual HAVA Invitational Golf Classic (Charity golf event to raise funds for disabled combat veterans) |
| Monday, January 21 | |
| 8:00 am – 4:30 pm | SHOT University - Separate fees apply |
| 8:00 am – 5:00 pm | National Tactical Officer's Association Special Training Session |
| 8:30 am – 5:30 pm | SHOT Week Supplier Showcase (Day 1) |
| 9:45 am – 5:00 pm | Executive Management Seminar |
| 5:00 pm – 6:00 pm | NSSF Member Reception |
| 5:30 pm –7:00 pm | Law Enforcement and Armed Forces Kickoff Meet & Greet |
| 8:00 am – 12:00 pm | Industry Day at the Range - (Media Day) Invitation only event |
| 1:00 pm – 4:30 pm | Industry Day at the Range - (Buyer Day) Invitation only event |
| Tuesday, January 22 | |
| 8:00 am – 5:30 pm | New Product Center Open - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:15 am – 2:30 pm | Law Enforcement Education Program (LEEP) - Separate fees apply |
| 8:30 am – 5:30 pm | SHOT Show Exhibit Floor/Product Viewing Open |
| 8:30 am – 5:30 pm | SHOT Week Supplier Showcase (Day 2) |
| 9:00 am – 4:30 pm | Retailer Seminars - Separate fees apply |
| 5:30 pm – 7:15 pm | State of the Industry Reception with Mike Rowe - Ticket purchase required |
| Wednesday, January 23 | |
| 8:00 am – 5:30 pm | New Product Center Open - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:15 am – 4:00 pm | Law Enforcement Education Program - Separate fees apply |
| 8:30 am – 5:30 pm | Pop-Up Preview Open |
| 8:30 am – 5:30 pm | SHOT Show Exhibit Floor/Product Viewing Open |
| 9:00 am – 3:30 pm | Retailer Seminars - Separate fees apply |
| 10:00 am – 12:00 pm | Export Control Reform Training Session |
| 1:00 pm – 3:00 pm | Export Control Reform Training Session |
| 3:00 pm – 5:00 pm | Export Control Reform Training Session |
| Thursday, January 24 | |
| 8:00 am – 5:30 pm | New Product Center Opens - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:15 am – 4:00 pm | Law Enforcement Education Program - Separate fees apply |
| 8:30 am – 5:30 pm | Exhibit Floor/Product Viewing Open |
| 9:00 am – 3:30 pm | Retailer Seminars - Separate fees apply |
| Friday, January 25 | |
| 8:00 am – 3:00 pm | New Product Center Opens - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:30 am – 4:00 pm | SHOT Show Exhibit Floor/Product Viewing Open |
Besides exploring over 12.5 miles of aisles with a wide spectrum of products at the Sands Expo & Convention Center, here are a few other events worth looking into.
SHOT Week Supplier Showcase
SHOT Week Supplier Showcase will feature over 500 OEM third-party suppliers on hand to network with exhibiting manufacturers and explore their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools.
Location: Palazzo Ballroom, 5th Floor Venetian Hotel Meeting Rooms.
Date/Time: Mon & Tues, Jan 21 & 22, from 8:30am - 5:30pm
Attendance is FREE for any registered 2019 SHOT Show exhibitor or attendee
Executive Management Seminar
Executive Management Seminar is created to provide executive, senior level managers and rising managers information and insight on the latest management techniques and business practices. Attendees will hear from top-notch lineup of speakers presenting on topics such as Voice of the Customer, multi-generation management and segment-specific marketing techniques.
Location: Delfino 4001
Date/Time: Jan 21 | 9:00 am – 5:00 pm
This seminar is open to NSSF Members for $285 and non-members for $385
SHOT Show Industry Day at the Range
14th Annual SHOT Show Industry Day at the Range gives exhibitors the opportunity to provide a sneak-peek and hands-on experience to hundreds of firearms, ammunition, optics and vehicles to invited outdoor media members and buyers.
Location: Boulder Rifle and Pistol Club
Date/Time: Jan 21 | 8:00 am – 12:00 pm (Media Day) | 1:00 pm – 4:30 pm (Buyer Day)
This is an Invitation only event
SHOT Show University
NSSF's annual SHOT Show University is the premier educational resource for firearms retailers and range owners attending the show. Comprising of Four learning tracks, SHOT Show University features multiple sessionsthat allow attendees from novice to veteran to choose the courses that best suited their business needs.
Date/Time: Jan 21 | 7:30 am – 5:00 pm
Date: Wednesday, January 23
Time: 8:30 AM – 5:30 PM
Location: Palazzo Ballroom, 5th Floor
Pop-Up Preview will feature hundreds of first-time exhibitors, from up-and-coming manufacturers to seasoned leading manufacturers. Expect to see the latest in clothing, footwear, cameras, tents, and other gear that today's active hunters and outdoors enthusiasts demand.
The SHOT Show offers FREE Shuttle rides to and from the Sands Expo Center and official SHOT Show hotels (see listed below). The SHOT Show FREE Shuttle is available Monday – Friday. Morning and afternoon service runs every 15 minutes as follows:
The SHOT Show Complementary Hotel Shuttles route numbers and pick up locations are listed below.
| Route# | Hotel | Boarding Location |
|---|---|---|
| Route 1 | Luxor Hotel and Casino | North Bus Plaza |
| Route 1 | Excalibur | At Luxor, North Bus Plaza |
| Route 1 | Tropicana Las Vegas | North Tour Lobby |
| Route 2 | New York-New York | Main Entrance |
| Route 2 | Park MGM | Tour Bus Area |
| Route 3 | Planet Hollywood | Tour Bus Area |
| Route 3 | Elara | Flamingo Road Entrance |
| Route 3 | MGM Grand | Main Entrance |
| Route 4 | Bellagio | Tour Bus Area |
| Route 4 | Cosmopolitan of Las Vegas | Tour Bus Area |
| Route 4 | Bally's Hotel and Casino | Flamingo Road Entrance |
| Route 4 | Flamingo Las Vegas | At Bally's, Flamingo Road Entrance |
| Route 4 | Paris Las Vegas | At Bally's, Flamingo Road Entrance |
| Route 4 | Westin Las Vegas | At Bally's, Flamingo Road Entrance |
| Route 4 | Hilton Grand Vacations at Flamingo | At Bally's, Flamingo Road Entrance |
| Route 5 | Hilton Grand Vacations on the Strip | Front Entrance |
| Route 5 | Circus Circus Hotel | Front Entrance |
| Route 6 | SLS Las Vegas | Main Valet on Paradise Road |
| Route 6 | Westgate Resort & Casino | East Tower Entrance |
| Route 6 | Stratosphere Casino Hotel Tower | North Entrance |
| Route 7 | Trump Hotel Las Vegas | Curbside on Fashion Show Drive |
| Route 7 | Caesars Palace | Colosseum Bus Entrance |
| Route Walk | Harrah's Las Vegas | Walk to Sands Expo |
| Route Walk | Mirage Hotel Casino | Walk to Sands Expo |
| Route Walk | The LINQ Hotel | Walk to Sands Expo |
| Route Walk | The Venetian | Walk to Sands Expo |
| Route Walk | The Palazzo | Walk to Sands Expo |
| Route Walk | Treasure Island | Walk to Sands Expo |
SHOT Show Rideshare pick-up/drop-off location
| Hotel | Distance |
|---|---|
| Harrah's | Walking distance |
| The Mirage | Walking distance |
| The LINQ | Walking distance |
| Venetian/Palazzo | Walking distance |
| Treasure Island | Walking distance |
Las Vegas Show Discounts
The Beatles LOVE from $75
Mystere Tickets from $77
"O" - Tickets from $107
Michael Jackson ONE from $94
Other Las Vegas Trade Shows / Conventions
CES SHOT Show World of Concrete CONEXPO-CON/AGG NAB Show SEMA Show National Finals RodeoDo you know you can watch SHOT Show TV in your hotel room
| Las Vegas Hotels | Channel |
|---|---|
| Ballys | 70 |
| Bellagio | 333 |
| Caesars Palace | 22 or 72 |
| Circus Circus | 80 |
| Excalibur | 80 |
| Flamingo | 82 |
| Harrahs | 72 |
| LINQ | 5 |
| Luxor | 323 or 80 |
| MGM Grand | 365 |
| Mirage | 341 |
| New York-New York | 80 |
| Palazzo | 5 |
| Paris | 81 |
| Park MGM | 335 |
| Planet Hollywood | 71 |
| SLS Las Vegas | 98 |
| TI | 27 |
| Trump | 0 |
| Venetian | 5 |
