For the past 42 years and the 12th year in a row at the Sands Expo & Convention Center in Las Vegas, the firearm industry professionals gather for SHOT Show, the largest trade show for target shooting, hunting, outdoor and law enforcement products.
The 43rd Shooting, Hunting and Outdoor Trade Show (SHOT Show®) will take place January 19 - 22, 2021 at the Sands Expo and Convention Center in Las Vegas, with expansion into the new Caesars Forum and adding more exhibit space.
Owned and sponsored by the National Shooting Sports Foundation® (NSSF®), the SHOT Show is the largest trade show of its kind in the world. For 4 days, the SHOT Show will attract over 60,000 industry professionals from the firearms and outdoor industry, hosting more than 1,600 exhibiting companies (more than 2,400 total when incuding the Suppliers Showcase and the Pop-Up Preview) on over 692,000 net square feet of exhibit space - equivalent to nearly 16 acres.
Sometimes referred to as the Las Vegas Gun Show 2021, the upcoming SHOT Show will showcase new, innovative products used for target shooting, hunting, outdoor recreation and law enforcement purposes. On display will be a wide spectrum of products, including firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement equipment, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems, holsters, apparel, leather goods, game calls and decoys.
The products unveiled at the SHOT Show are usually what consumers will see on retailers' shelves during the course of the year.
SHOT Show 2021 is expanding into the new Caesars Forum conference center. This will be an opportunity for more companies to showcase their products to industry buyers.
Note: The SHOT Show is open to trade members only and not to the public and NO one under age 16 will be admitted.
Sands Expo Center and Venetian Congress Center
201 Sands Ave.,
las Vegas, NV 89169
(702) 733-5556
Located adjacent to the Venetian Resort Hotel & Casino
SHOT Show 2021 Hours
| Tuesday, Jan 19 | 8:30am – 5:30pm |
| Wednesday, Jan 20 | 8:30am – 5:30pm |
| Thursday, Jan 21 | 8:30am – 5:30pm |
| Friday, Jan 22 | 8:30am – 4:00pm |
Palazzo Ballroom - 5th floor
Venetian Congress Center
Site of the 2021 Supplier Showcase
2021 SHOT Show Supplier Showcase Dates January 19 & 20, 2021
2021 SHOT Show Supplier Showcase Hours
| Monday, Jan 19 | 8:30am – 5:30pm |
| Tuesday, Jan 20 | 8:30am – 5:30pm |
The SHOT Show is not open to the general public, and NO one under age 16 will be admitted.
Admission at the SHOT Show is RESTRICTED to the shooting, hunting and outdoor trade and commercial buyers and sellers of military, law enforcement and tactical products and services ONLY.
Applicants who register to attend the SHOT Show (whether online or in-person at the show) are required to submit documentation to verify their trade status.
Based on the documentation submitted, show management must be able to verify that your company is in the shooting, hunting, outdoor industry and that you currently work for the qualified company.
SHOT Show management reserves the right to permit or deny admission to anyone based on information provided
2021 SHOT Show Badge Pickup....
For the 2020 SHOT Show, attendee badges were not mailed. Attendees had to pick-up badges at the Express Registration counter at Sands Expo Center, McCarran International Airport (Terminal 1 & 3) and the following hotels around Las Vegas. (Bally's, Circus Circus, Flamingo, Harrah's/The LINQ, Luxor, MGM Grand, Mirage, New York-New York, Park MGM, and Treasure Island) List of Badge Pickup Locations
Note: There is a $100 replacement fee for a lost or stolen badge.
- The 2021 SHOT Show will run Tuesday, January 19, through Friday, January 22
| Sunday, January 19 | |
|---|---|
| 8:00 am – 4:00 pm | 5th Annual HAVA Invitational Golf Classic (Charity golf event to raise funds for disabled combat veterans) |
| Monday, January 20 | |
| 8:00 am – 4:30 pm | SHOT University - Separate fees apply |
| 8:30 am – 5:30 pm | SHOT Week Supplier Showcase (Day 1) |
| 5:00 pm – 6:00 pm | NSSF Member Reception |
| 5:30 pm –7:00 pm | Law Enforcement and Armed Forces Kickoff Meet & Greet |
| 8:30 am – 12:00 pm | Industry Day at the Range - (Media Day) Invitation only event |
| 12:00 pm – 4:30 pm | Industry Day at the Range - (Buyer Day) Invitation only event |
| Tuesday, January 21 | |
| 8:00 am – 5:30 pm | New Product Center Open - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:15 am – 4:00 pm | Law Enforcement Education Program (LEEP) - Separate fees apply |
| 8:30 am – 5:30 pm | SHOT Week Supplier Showcase (Day 2) |
| 8:30 am – 5:30 pm | SHOT Show Exhibit Floor/Product Viewing Open |
| 9:00 am – 3:30 pm | Retailer Seminars - Separate fees apply |
| 5:30 pm – 7:15 pm | State of the Industry Reception - Ticket purchase required |
| Wednesday, January 22 | |
| 8:00 am – 5:30 pm | New Product Center Open - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:30 am – 5:30 pm | Pop-Up Preview Open |
| 8:15 am – 4:00 pm | Law Enforcement Education Program - Separate fees apply |
| 8:30 am – 5:30 pm | SHOT Show Exhibit Floor/Product Viewing Open |
| 9:00 am – 3:30 pm | Retailer Seminars - Separate fees apply |
| 10:00 am – 12:00 pm | Export Control Reform Training Session |
| Thursday, January 23 | |
| 8:00 am – 5:30 pm | New Product Center Opens - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:15 am – 4:00 pm | Law Enforcement Education Program - Separate fees apply |
| 8:30 am – 5:30 pm | SHOT Show Exhibit Floor/Product Viewing Open |
| 9:00 am – 3:30 pm | Retailer Seminars - Separate fees apply |
| Friday, January 24 | |
| 8:00 am – 5:30 pm | New Product Center Opens - Located on Level 1 between the Shuttle Bus and Taxi Areas |
| 8:30 am – 5:30 pm | SHOT Show Exhibit Floor/Product Viewing Open |
Besides exploring over 12.5 miles of aisles with a wide spectrum of products at the Sands Expo & Convention Center, here are a few other events worth looking into.
SHOT Week Supplier Showcase
SHOT Week Supplier Showcase will feature over 500 OEM third-party suppliers on hand to network with exhibiting manufacturers and explore their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools.
Location: Palazzo Ballroom on the 5th floor at the Venetian Hotel Meeting Rooms
Date/Time: Jan 20 - 21, 2020 from 8:30am - 5:30pm
Attendance is FREE for any registered 2020 SHOT Show exhibitor or attendee
SHOT Show NEXT Pavilion
SHOT Show NEXT Pavilion is the place to find all new manufacturers and suppliers you've never seen before at the show. With 100 exhibiting companies, you are bound to find new potential inventory.
Location: Up the escalator to Level 3 (just outside the Press Room and Member's Lounge)
SHOT Show Industry Day at the Range
14th Annual SHOT Show Industry Day at the Range gives exhibitors the opportunity to provide a sneak-peek and hands-on experience to hundreds of firearms, ammunition, optics and vehicles to invited outdoor media members and buyers.
Location: Boulder Rifle and Pistol Club
Date/Time: Monday, January 20 | 8:30 am – 12:00 pm (Media Day) | 12:00 pm – 4:30 pm (Buyer Day)
This is an Invitation only event
SHOT University
NSSF's annual SHOT University is the premier educational resource for firearms retailers and range owners attending the show. Comprising of Four learning tracks, SHOT University features multiple sessionsthat allow attendees from novice to veteran to choose the courses that best suited their business needs.
Date/Time: Monday, January 20 | 7:30 am – 5:30 pm Enrollment fee required
Pop-Up Preview will feature hundreds of first-time exhibitors, from up-and-coming manufacturers to seasoned leading manufacturers. Expect to see the latest in clothing, footwear, cameras, tents, and other gear that today's active hunters and outdoors enthusiasts demand.
Looking for exclusive show-only specials and promotions!, the new SHOT Show Distributor Marketplace is your go-to resource for the best deals of the year. Meet top distributors committed to all buyers attending SHOT Show and providing deals that will not be available at any other time of the year or at any other industry trade show.
To have access to the deals and write orders, you must attend the 2020 SHOT Show.
Don't do the 2020 SHOT Show without the SHOT Week Planner
The Free 2020 SHOT Week Planner provides an online matchmaking service, that puts exhibitors and show attendees in contact with each other.
Features:
2020 SHOT Week Planner is a FREE service
Your SHOT Week Planner stores complete profiles of all the attendees and exhibitors and enables you to schedule appointments and contact each other with the click of the mouse.
SHOT Week Planner is a great time management tool that allow you to organize your schedule, make appointments, build your show agenda and keep track of your events.
Your 2020 SHOT Week Planner login information was included in the email you recieved when you registered for SHOT Show.
Log in and start using the 2020 SHOT Week Planner right away!.
The SHOT Show offers FREE Shuttle rides to and from the Sands Expo Center and official SHOT Show hotels (see listed below). The SHOT Show FREE Shuttle is available Tuesday – Friday. Morning and afternoon service runs every 15 minutes as follows:
The SHOT Show Complementary Hotel Shuttles route numbers and pick up locations are listed below.
For Guests with special needs transportation to and from official SHOT Show hotels, call toll-free 1 (877) 214-6065 at least 20 minutes in advance of pickup during shuttle hours.
SHOT Show Rideshare pick-up/drop-off location
Do you know ...
Sands Expo Center is located on The Strip. Many SHOT Show attendees will be within a 10-minute walk of the Sands Expo Center.
SHOT Show 2021 will be expanding to the Caesars Forum and adding more exhibits, education, meetings and great experiences. January 19 – 22, 2021
Caesars Forum is located steps from the Sands Expo Center and connected via a sky bridge.
Disclaimer
LasVegasHowTo.com is strictly a travel information website and in no way affiliated or associated with the SHOT Show, National Shooting Sports Foundation® (NSSF®) and/or it's respective companies. If you have specific questions regarding the show, please contact the convention organizers directly.
Las Vegas Coronavirus (COVID-19) Closures / Cancellations
Other Las Vegas Trade Shows / Conventions
Do you know you can watch SHOT Show TV in your hotel room
| Las Vegas Hotels | Channel |
| Bally's | 70 |
| Bellagio | 347 |
| Flamingo | 82 |
| Harrah's | 72 |
| LINQ | 5 |
| Luxor (East & West Towers) | 347 |
| MGM Grand | 347 |
| Mirage | 347 |
| Palace Station | 57 |
| Palazzo | 125 |
| Paris | 81 |
| Park MGM | 347 |
| Planet Hollywood | 71 |
| Sahara | 7 |
| Treasure Island | 26 |
| Trump International Hotel | 0 |
| Venetian | 125 |
